August Blog # 1

Three ways Mitt Romney uses the Aristotelian appeal, pathos, in his presidential ad campaign are appealing to family, money and patriotism. Romney appeals to family towards the end of the video when he is seen with his wife. This appeals to families because it shows that he is married and values his wife which makes him admirable. The second appeal he uses in his ad campaign is patriotism. When Romney first begins to speak, the is an American flag behind him. This shows that he is proud of his country and by being proud of his country.The last type of pathos he uses is appealing to money. In his campaign ad Romney states "I believe the American People are being over taxed...I believe we're spending to much money and that's got to stop" . By stating that the American people are being over taxed it insinuates that if elected president, he will stop over taxation. This is especially important to the people at this time because of the current economy and everyone wanting to save money.

Through out the video, Romney is always at eye level to people, and never towering. By using this type of camera angle, it portrays that Romney is equal to the people, and not just another power hungry politician. However, at 11 seconds, there is a shot of Mitt Romney taken from below him . By adding this single picture it portrays him as a strong person because the angle. But by only having one frame like this, he doesn't seem to dominant. Also, when Romney is speaking to the public and they begin clapping, the shot moves to the audience making the viewer see his audience. Towards the end of the video, Mitt Romney's name is shown in white with a black background. Following this shot is Mitt Romney speaking. Then the words "Stong.New.Leadership.", again in white font with a solid black background. The last shot of this kind, being the white font and solid black background, simply says "Mitt Romney. President." By having the words in white and the background in black, it attracts the eye to the white and what the saying is. Also, by having a period at the end of each word, it makes it simple and straight to the point. The point being Mitt Romney is a strong new leader and should be voted the next president of the United States.

One very important symbol in this presidential campaign video is at 11 seconds when Mitt Romney is standing, and the word "Executive" is above him. This symbol is used to show how it might be when he is president. It is also used to show his desire to become president. By showing his desire to become president , it convinces the voter to vote for Mitt Romney for President.